Producers, songwriters and brands all need it; something unique to be recognised by. We at Audiodraft are all about helping our composers and producers to create as great audio as possible. We also want to help our customers crystallise their brand’s unique sound. In this blog post, we combine these two approaches to really dig deeper into what makes a music producer sound unique and recognisable.
Anybody can copycat something that’s already been done in a cool way – it’s a totally different game to commit to your own way of doing things, even when it might not be the industry norm (yet!).
Different hiphop producers have their own way of creating their unique, recognisable sound. In the videos below, Timbaland, 40 and Jon Bellion all talk about their personal way of using sound.
For the best producers in the industry, it’s not just what you do that makes your unique sound, but also your way of working and living. Whether it’s Timbaland’s approach to rhythm in its purest form, 40’s style of making everything lofi (not by using a low pass filter but actually degrading the sample rate) or Jon Bellion sampling an instrument and changing the way it is used into something totally different (you end up with very different musical choices if you play electric guitar on a keyboard compared to an actual guitar), it’s about having a steady and lean approach to creating your own sound consistently.
Tim ‘Timbaland’ Mosley
Kanye West let 11 different mixers work on his song Stronger, but they didn’t get the drums right. Luckily Timbo came to the rescue. Noisey also has a great article on The Evolution of Timbaland which you might find interesting.
Noah ’40’ Shebib
We let the video speak for itself. And if you want even more in-depth tips & tricks from 40, Sound on Sound has done a great interview.
Jon Bellion’s way of approaching music is… well, take a look for yourself! There’s also a nice interview in the recent Huffington Post.
Finally, we want to encourage you to discover your own unique way of approaching music. Finding your unique style is not just about technical gimmicks, but a very deep, personal way of being and living the music.