Back to Audiodraft Blog
AudioDraft

Bridging The Gap Between Visual Brand and Audio Brand

Did you know that 86% of advertisers have visual branding guidelines but only 17% have audio branding guidelines (Radiocentre, 2015)? Whether you plan for it or not, your brand generates sound. Take a moment to think about it. The lack of audio planning, or just plainly neglecting it, are decisions which affect consumer perception regardless of whether it was a strategic choice or not. Any audio used in conjunction with your brand from product sounds to in-store background music, define and mold how your consumers perceive you. There is no way around it. This is not a warning, it is an […] Read more »

Authenticity – the now of music marketing

In the last blog post we looked at the historical development of music marketing. Now, it’s time for an analysis about where the industry is heading at the moment.  Until the early 21st century it was common to simply either pay a successful artist to sing about a certain big brand or product (like Michael Jakson, it’s good, it’s good, drink Pepsi!), make a catchy ear worm with a slogan (this is still done nowadays but not so much as a part of modern branding) or bluntly show famous people using the marketed product (usually in very corny ways). Nowadays music marketing is becoming increasingly subtle. In […] Read more »

Brand x Artist – 4 Ways Brands Can Benefit from Music Partnerships

Brands use music to create an emotional connection. To reach a certain demographic of consumers, companies are creating experiences that include passion. As music is the best way to evoke emotion, brands are now discovering more possibilities to leverage this creative counterpart. Nowadays authenticity is one of the most important brand asset any company can have. That’s because especially young people are becoming less engaged by traditional marketing. So investing in music and supporting creative individuals is a way for brands to achieve the duality of being both considered authentic and gain big enough attention for the needed marketing proposals. […] Read more »

Sound is the Key to Our Emotional Centre

Audio marketing creates a growth in brand value and generates higher sales. As the gap between (emotional and engaging) advertising and a purchase is becoming shorter. That’s why auditive communication boosts sales figures in the highly competitive environment of today. The multi sensory media and marketing culture is taking over the plain optical. This means that brands are experienced through all the senses. People can not only see but feel, hear, smell and taste different brands. This development is happening because the senses are the opening to our deep life experiences and to our feelings. It’s very powerful yet indistinguishable by many. That’s why it’s also the right […] Read more »

Sound Economy Series: 4 Ways Sound Affects Us

  Sound affects us in many ways, though it’s usually very unconscious. That’s why there is no point researching environmental sound or music by asking people what they think of the sounds around them. In most cases, they won’t have noticed these surrounding sounds until you ask – and when you crystallise their perception by asking they will form an instant opinion that probably has nothing to do with the way the sound was affecting them before they noticed it. So although unconscious, the effects of sound are great. Firstly, sounds have physiological effects. Sudden noises can make our brain release cortisol […] Read more »

Sound Economy Series: Hearing is first

    Hearing is our most primal sense, and yet it is astoundingly undervalued. Sound is rated as a key element of brand communication by 41% of consumers, but only 12% of the world’s marketing communication budgets are spent on it. This makes little sense, because consistent sound increases the impact of visual communication by up to 1207%*. Businesses and other organisations would benefit hugely by focusing on coherent audio branding. There are three core reasons why hearing should be taken more seriously in any branding situation. 1. Hearing is our first sense in time Firstly, we simply cannot turn our hearing […] Read more »

New investors and Agency Studios

Hello everyone!  We know it’s been a while since our last update, but now is as good as time as ever!  We have lots of incredible things going on with Audiodraft and are super excited to fill you in! We’ve Raised! We are very happy to announce that we’ve raised venture capital from some formidable US companies including 500 Startups and Promus Ventures. We are now ramping up the Audiodraft service in the US market and getting more resources for our international growth. Also, our advisor board is gaining some muscle from top tier advisors including Sean McCullough, Yee Lee, […] Read more »

Tutorial: How to participate in a contest?

This tutorial contains detailed information for everyone who is interested in participating in Audiodraft sound design contests. NOTE! Before submitting your first entry you must be registered to Audiodraft with verified email address and your contact information has to filled on your “Settings” page as well. You’re able upload entries right after these procedures are finished. 1. Design your entry Read the design brief carefully first and study all reference videos and files (if available) related to the contest. You can find all information about the contest (instructions, links, videos, downloadable content) by clicking the “Brief” tab on the contest […] Read more »

Audiodraft Marketplace goes public!

Audiodraft has launched a new featured called Marketplace! Marketplace is an online store of exclusive music! All the tracks are produced by the talented worldwide Audiodraft sound designer community and handpicked by music professionals to ensure the great quality. Marketplace is offering only exclusive licenses so a single tune can be sold only once. Marketplace is a solution when you need high quality audio immediately but you do not want to risk others using the same audio somewhere else. All tracks on Marketplace are: Immediately available – Listen and buy Exclusive – All the tracks on Audiodraft Marketplace are sold […] Read more »

A new layout on Audiodraft!

New layout on Audiodraft site! We’re proud to tell you that Audiodraft.com has gone through a heavy facelift! Audiodraft’s new layout is designed by a creative agency Kokoro & Moi. Besides the new look there are many updates like lists of top sound designers and the “Wall of Fame”, which includes the winners from contests of Audiodraft’s history. Welcome to see the results!