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5 steps to recording a quality podcast from your office

Welcome to the game of podcasting. This constantly growing medium provides the playing field for modern thought leadership. The ability of podcasts to authoritatively deliver information lies mostly in the quality of the production. If it sounds great, people are more likely to believe it. The priority, then, is avoiding the small but significant audio pitfalls that all recording journeys contain. There is a shortcut to your destination of quality podcasting that bypasses a stop at a professional recording studio. By paying attention to the surroundings, equipment and the final editing you can ensure a smooth transmission of information, even […] Read more »

What are we hearing now? April 2018

Top Audio Branding and Audio Marketing articles, April 2018 Brands have their own voice in the current audio first world. These days, when a need for an audio identity is a reality, marketers have to consider its implementation and how the game of consumer trends is unfolding. Interestingly, along with the latest advancements in technology, some classic mediums such as online radio and, specifically, podcasts have returned to the game stronger than ever, thanks to digital audio streaming. Take a look at the potential that audio has to offer to enhance your brand’s impact today. What are we hearing now? […] Read more »

How to audio brand your podcast

It’s no secret that podcasts are becoming a worthy adversary in the competition of today’s hottest marketing platforms. Podcasts represent a modern way of advertising as they allow brands to connect with their audience through a more relatable format. In fact, the average podcast consumer is an educated individual who expects compelling stories and conversations from behind the curtain. The challenge of podcasting, from a branding point of view, is communicating these stories through a single sensory stimulus, audio. So how can brands make the most out of it? The timeframe for delivering a brand message in podcasts is rather […] Read more »

Benefits of branded voice overs

You have probably heard the voice of the trailer guy, the late Don LaFontaine. Even after his passing ten years ago, his voice remains arguably one of the most recognizable in the movie industry. In fact, whenever imagining or parodying movie trailers, his voice echoes the loudest in our minds. (Tip: this is the point to start reading this article with Mr. LaFontaine’s voice). How did it happen that one man’s voice became an epitome for such a massive concept as movie trailers? To explain here are some observations about his unique voice and career. He had a distinctive, almost […] Read more »

What are we hearing now? March 2018

Top Audio Branding and Audio Marketing articles, March 2018 2018 is the year brands start taking their sound seriously. Audio branding cannot be neglected anymore by marketers and the investment in it has been shown to be worth it. Voice assistant strategies and AI open new doors for audio marketing while the music industry is seeing new highs for the first time in a decade. What are we hearing now? It’s time for brands to capitalize on voice marketing opportunities on AI assistants With the rapid adoption of the digital assistant’s technologies, brands need to capitalize on voice marketing. 2018 […] Read more »

Hearing will soon be the new seeing in Sweden

The visual brand space is becoming increasingly crowded at the moment. Consumers are currently exposed to thousands of visual advertisements daily. As a result, brands are having a tougher time at transmitting their stories and experiences to their already overloaded audiences. As online streaming has gone mainstream, audio consumption has skyrocketed along with it. People now spend over 30 hours per week listening to music and podcasts are on the rise as well, judging by the trend in the United States. Furthermore, audio is now being consumed not only by listening, but speaking as voice search and digital assistants are […] Read more »

Audio branding in the mobile age

Off the screen and beyond Smartphones are our pocket-sized traveling companions pretty much wherever we go. While branding and advertising through phone has traditionally been based on controlling and reacting to visual cues, there are places and moments in our daily lives where even the screen must turn off. Enter audio. Smartphones take audio to places where screens stay off Audio’s advantage over visual is that it removes obstacles of viewability. It can be consumed even when your smartphone’s screen is completely off. Digital audio, therefore, is the only source of customer impressions when the device is out of the […] Read more »

What are we hearing now? February 2018

Top  Audio Branding and Audio Marketing articles, February 2018 Voice is now an actuality for marketers. Studies of 2017 media consumption sing the same song worldwide, on-demand audio and voice-activated assistants are continuing their rise. More and more brands have adopted or will adopt podcasts as part of their marketing content effort and as an advertising platform. Check out our tips for brands with Three Simple Ways to Sound Brand Your Podcast.  Here are the top articles of the month which explain these topics: What are we hearing now? 1.  This Agency Thinks Advertisers Should Put Their Money Where Their Ears […] Read more »

Audio Branding – The Sound of the Super Bowl

The Sound of the Super Bowl Ads Super-Bowl was a spectacular win for the Eagles. They were not the only winners. Amazon’s Alexa gained a staggering amount of publicity with its humorous and irreverent advert which generated a huge volume of brand awareness and interest. We have seen in-depth analysis on the adverts from every angle possible, but one important emerging angle is yet to be covered. Audio Branding. We studied the genre, instrumentation and mood of each adverts music along with the voice overs to bring you a snapshot of the current audio branding tactics at play in this […] Read more »

What are we hearing now? January 2018

Top 5 Audio Branding and Audio Marketing articles, January 2018 Many things are happening around Audio and Voice right now. Audio branding or audio marketing is already showing a tremendous surge of interest in the beginning of this year. The number of publications on the subject has grown exponentially and we have gathered the most interesting ones from January 2018. We will continue to do so every month this year. Brand owners and marketers will see important developments in 2018 as the trend in audio branding continue to grow. One of the most common audio branding topics on everyone’s lips […] Read more »