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A Brief History of Audio Marketing

Originating from a German word meaning “to burn”–recalling the practice of producers burning their mark onto their products–a brand, especially a visual logo, became an essential part of company identities in the early 20th century. Musical advertising goes back at least to 1926. The cereal brand ‘Wheaties’ created a short tune to be played on the radio during Christmas. Sales increased substantially as this marketing tool proved to be extremely effective. Companies understood the value of music, and especially its power to communicate an emotional and lasting message which people can recall long after they have actually heard it. After […] Read more »

Sound is the Key to Our Emotional Centre

Audio marketing creates a growth in brand value and generates higher sales. As the gap between (emotional and engaging) advertising and a purchase is becoming shorter. That’s why auditive communication boosts sales figures in the highly competitive environment of today. The multi sensory media and marketing culture is taking over the plain optical. This means that brands are experienced through all the senses. People can not only see but feel, hear, smell and taste different brands. This development is happening because the senses are the opening to our deep life experiences and to our feelings. It’s very powerful yet indistinguishable by many. That’s why it’s also the right […] Read more »

Audiodraft Case Studies: JingleTV

JingleTV Amps Up Their Game With Audiodraft Blanket License JingleTV is a creative music production company based in Turkey. The company composes and produces a wide array of music and sound designs for advertising, feature film, game and television industries. We had a Skype call with Batuhan Firat, the owner of the company. Firat has worked almost a decade in the industry and founded JingleTV about six years ago. Now, as the company has been getting more popular, the growing number of customers means JingleTV needs more composers to keep up with all their projects. While trying to find the best creative people […] Read more »