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A Brief History of Audio Marketing

Originating from a German word meaning “to burn”–recalling the practice of producers burning their mark onto their products–a brand, especially a visual logo, became an essential part of company identities in the early 20th century. Musical advertising goes back at least to 1926. The cereal brand ‘Wheaties’ created a short tune to be played on the radio during Christmas. Sales increased substantially as this marketing tool proved to be extremely effective. Companies understood the value of music, and especially its power to communicate an emotional and lasting message which people can recall long after they have actually heard it. After […] Read more »

Sound Designer Spotlight: Panu Rauhala (PRauhala)

This time we introduce to all of our blog readers an extremely talented and hardworking composer and sound designer who’s been getting quite amazing number of great projects under his wing lately. Panu Rauhala, also known as PRauhala, let us know a bit more about his background and future aspirations. First, could you tell us something about your background. Where are you from and how did start creating music? Hi! I was born in small town called Vimpeli, Finland, but I have been living in Helsinki for 5 years now. My siblings are musicians also so music was present all the time. I remember […] Read more »

Audiodraft Case Studies: JingleTV

JingleTV Amps Up Their Game With Audiodraft Blanket License JingleTV is a creative music production company based in Turkey. The company composes and produces a wide array of music and sound designs for advertising, feature film, game and television industries. We had a Skype call with Batuhan Firat, the owner of the company. Firat has worked almost a decade in the industry and founded JingleTV about six years ago. Now, as the company has been getting more popular, the growing number of customers means JingleTV needs more composers to keep up with all their projects. While trying to find the best creative people […] Read more »

Audiodraft Case Studies: Lahtinen Mantere Saatchi & Saatchi

This time we start a new series of Case Studies in our Audiodraft Blog. We called Mathias Lampenius, Project Director at Lahtinen Mantere Saatchi & Saatchi, to talk about their recent TV ad “Oolannin Grilliperunat”. Talking with Mathias Lampenius, the project director of the bustling Helsinki-based advertising agency Lahtinen Mantere Saatchi & Saatchi, you get exactly the kind of a sunny, resourceful vibe you’d expect from a director in the fast-paced creative marketing industry. Explaining how he first came up with the original brief, Lampenius stressed the necessity of appropriate music and soundscapes from the beginning of a project. When […] Read more »

Sound Designer Spotlight: Christophe Espern

Can you tell us a little bit about your background. Where are you from and how did you end up creating music? I live in Brittany in France. I studied audiovisual production, film, design and advertising. At the same time I started to learn music on a computer by myself. I started writing songs and playing guitar, and soon I started a pop rock band in which I was the singer and songwriter. Little by little I’ve learned and started composing music for student film projects and short films. I began to realize what kind of sounds work in motion pictures. What kind […] Read more »

Audiodraft, The Music Supervisor At Your Service

How nice would it be if every advertising agency and production company had their own music supervisors to choose the tracks, fix the contracts and tweak the image & sound to fit together? It surely is fun to dream, but in reality the project manager is the one to figure out it all. Like there wouldn’t be enough work on the manager’s desk already? We at Audiodraft are the music supervisor at your service. We have the composers and take care of the legal side. We can even help you with the final tweaks by communicating with the composer-of-your-choice for you. With Audiodraft all you […] Read more »