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What Are We Hearing Now? June 2018

Have you got your voice search marketing tactics lined up? Do you already know why audio will conquer social media? Yes, it’s time for yet another edition of ‘What Are We Hearing Now’, bringing you the latest news and insights from the world of audio branding. It is becoming increasingly important for brands to pair the visual brand guidelines with audio ones, to create the desired emotional connections in environments where sound is the only touchpoint. The exciting thing is that those guidelines can be sometimes found in unexpected places, just take a look at the approach we took with […] Read more »

What are we hearing now? April 2018

Top Audio Branding and Audio Marketing articles, April 2018 Brands have their own voice in the current audio first world. These days, when a need for an audio identity is a reality, marketers have to consider its implementation and how the game of consumer trends is unfolding. Interestingly, along with the latest advancements in technology, some classic mediums such as online radio and, specifically, podcasts have returned to the game stronger than ever, thanks to digital audio streaming. Take a look at the potential that audio has to offer to enhance your brand’s impact today. What are we hearing now? […] Read more »