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5 Tips for Integrating Audio Into a Marketing Strategy

Article originally published in Adweek on July 5, 2018. As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly content space is multiplying by the minute. To plant a seed in this growing ecosystem, brands need a comprehensive strategy for navigating the flourishing mediums that rely on sound, music and voice. If your brand is not present in these new gardens of growth, then it runs the risk of falling behind companies that have put thought and effort into audio branding. Here are a few tips for creating an […] Read more »

What are we hearing now? January 2018

Top 5 Audio Branding and Audio Marketing articles, January 2018 Many things are happening around Audio and Voice right now. Audio branding or audio marketing is already showing a tremendous surge of interest in the beginning of this year. The number of publications on the subject has grown exponentially and we have gathered the most interesting ones from January 2018. We will continue to do so every month this year. Brand owners and marketers will see important developments in 2018 as the trend in audio branding continue to grow. One of the most common audio branding topics on everyone’s lips […] Read more »