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What are we hearing now? January 2018

Top 5 Audio Branding and Audio Marketing articles, January 2018 Many things are happening around Audio and Voice right now. Audio branding or audio marketing is already showing a tremendous surge of interest in the beginning of this year. The number of publications on the subject has grown exponentially and we have gathered the most interesting ones from January 2018. We will continue to do so every month this year. Brand owners and marketers will see important developments in 2018 as the trend in audio branding continue to grow. One of the most common audio branding topics on everyone’s lips […] Read more »

A Brief History of Audio Marketing

Originating from a German word meaning “to burn”–recalling the practice of producers burning their mark onto their products–a brand, especially a visual logo, became an essential part of company identities in the early 20th century. Musical advertising goes back at least to 1926. The cereal brand ‘Wheaties’ created a short tune to be played on the radio during Christmas. Sales increased substantially as this marketing tool proved to be extremely effective. Companies understood the value of music, and especially its power to communicate an emotional and lasting message which people can recall long after they have actually heard it. After […] Read more »