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Audio branding in the mobile age

Off the screen and beyond Smartphones are our pocket-sized traveling companions pretty much wherever we go. While branding and advertising through phone has traditionally been based on controlling and reacting to visual cues, there are places and moments in our daily lives where even the screen must turn off. Enter audio. Smartphones take audio to places where screens stay off Audio’s advantage over visual is that it removes obstacles of viewability. It can be consumed even when your smartphone’s screen is completely off. Digital audio, therefore, is the only source of customer impressions when the device is out of the […] Read more »

Audio Branding – The Sound of the Super Bowl

The Sound of the Super Bowl Ads Super-Bowl was a spectacular win for the Eagles. They were not the only winners. Amazon’s Alexa gained a staggering amount of publicity with its humorous and irreverent advert which generated a huge volume of brand awareness and interest. We have seen in-depth analysis on the adverts from every angle possible, but one important emerging angle is yet to be covered. Audio Branding. We studied the genre, instrumentation and mood of each adverts music along with the voice overs to bring you a snapshot of the current audio branding tactics at play in this […] Read more »

Shaping Your Unique Sound

Producers, songwriters and brands all need it; something unique to be recognised by. We at Audiodraft are all about helping our composers and producers to create as great audio as possible. We also want to help our customers crystallise their brand’s unique sound. In this blog post, we combine these two approaches to really dig deeper into what makes a music producer sound unique and recognisable.  Anybody can copycat something that’s already been done in a cool way – it’s a totally different game to commit to your own way of doing things, even when it might not be the industry norm (yet!). Different hiphop producers have […] Read more »

Brand x Artist – 4 Ways Brands Can Benefit from Music Partnerships

Brands use music to create an emotional connection. To reach a certain demographic of consumers, companies are creating experiences that include passion. As music is the best way to evoke emotion, brands are now discovering more possibilities to leverage this creative counterpart. Nowadays authenticity is one of the most important brand asset any company can have. That’s because especially young people are becoming less engaged by traditional marketing. So investing in music and supporting creative individuals is a way for brands to achieve the duality of being both considered authentic and gain big enough attention for the needed marketing proposals. […] Read more »

Sound is the Key to Our Emotional Centre

Audio marketing creates a growth in brand value and generates higher sales. As the gap between (emotional and engaging) advertising and a purchase is becoming shorter. That’s why auditive communication boosts sales figures in the highly competitive environment of today. The multi sensory media and marketing culture is taking over the plain optical. This means that brands are experienced through all the senses. People can not only see but feel, hear, smell and taste different brands. This development is happening because the senses are the opening to our deep life experiences and to our feelings. It’s very powerful yet indistinguishable by many. That’s why it’s also the right […] Read more »

Sound Designer Spotlight: Panu Rauhala (PRauhala)

This time we introduce to all of our blog readers an extremely talented and hardworking composer and sound designer who’s been getting quite amazing number of great projects under his wing lately. Panu Rauhala, also known as PRauhala, let us know a bit more about his background and future aspirations. First, could you tell us something about your background. Where are you from and how did start creating music? Hi! I was born in small town called Vimpeli, Finland, but I have been living in Helsinki for 5 years now. My siblings are musicians also so music was present all the time. I remember […] Read more »