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Brand x Artist – 4 Ways Brands Can Benefit from Music Partnerships

Brands use music to create an emotional connection. To reach a certain demographic of consumers, companies are creating experiences that include passion. As music is the best way to evoke emotion, brands are now discovering more possibilities to leverage this creative counterpart. Nowadays authenticity is one of the most important brand asset any company can have. That’s because especially young people are becoming less engaged by traditional marketing. So investing in music and supporting creative individuals is a way for brands to achieve the duality of being both considered authentic and gain big enough attention for the needed marketing proposals. […] Read more »

3 Ways We Make Your Campaign Sound Cooler & Run Smoother

The deadline is in 48 hours, there are a hundred things on your to do list and you just realised you cannot clear the song you wanted to use. Sounds familiar?  This is the situation Audiodraft customers face all the time. Despite most agree that music has become extremely relevant to almost every industry there is, there simply isn’t enough time or resources to focus on the soundtrack. That’s why it has been in the core of our platform to be the best tool to be used in stressful, close-to-deadline, we-don’t-have-music-that-fits sitauations. Especially the knowledge on how to use music […] Read more »

Relief Songs For Japan – Out Now!

We are proud to present the Relief Songs For Japan compilation album. It is a showcase of the talent of AudioDraft community and delivers solid tracks from melancholic pop rock to sophisticated electronica and classical music. All incomes from the album sales are donated to the Japan Aid of Finnish Red Cross. We would like to to thank all the artists who have participated in the contest. Additional thanks go to the people who have actively followed the campaign and helped the message to spread! You can participate in the charity campaign by purchasing the album. The album is currently […] Read more »

Relief songs for Japan

Great news! We have selected the tracks for the Japan Charity campaign compilation. Few weeks ago we launched a campaign that encouraged artists to write their best relief songs for Japan. Five best tracks would be released on a compilation album that will be released on iTunes, Amazon etc. All incomes from the album sales are donated to the Japan Aid of Finnish Red Cross. In two weeks we received 54 amazing songs that really surpassed all our expectations. We couldn’t pick just five songs, we had to pick ten. Narrowing our list of favorites to ten tracks was a […] Read more »