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Audio Branding Case Study: Outotec

Audio branding often deals with turning abstract concepts like company values, brand attributes and aspirations into sounds. However, there are occasions when concrete cues, such as visual brand features, provide the building blocks. In fact, our brief with Outotec put us in front of an intriguing and unique challenge: How can the colors of the Earth be turned into music? The Brief Our objective was to create a brand theme with an integrated audio logo that represents Outotec’s unique brand identity, while highlighting their earth-consciousness, and technological leadership. Furthermore, the theme needed to work across various touchpoints. Outotec provides leading […] Read more »

Audiodraft Case Studies: Pauli Kopu, Klok

Creative Director and Co-Founder Pauli Kopu from creative video agency Klok talked with us about the challenges of the creative industry and their latest Audiodraft production Future of TV. Klok is a blooming Finnish film and video production agency offering a wide array of creative, production, and strategic services. Besides ordinary video production they focus on basically anything related to moving image from distribution strategies to audience analytics. Due to the urge to know every aspect possible of their industry Klok’s team describes themselves simply as a creative video agency. Creative director and co-founder of Klok, Pauli Kopu’s calm and insightful comments […] Read more »