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Sound Economy Series: Hearing is first

    Hearing is our most primal sense, and yet it is astoundingly undervalued. Sound is rated as a key element of brand communication by 41% of consumers, but only 12% of the world’s marketing communication budgets are spent on it. This makes little sense, because consistent sound increases the impact of visual communication by up to 1207%*. Businesses and other organisations would benefit hugely by focusing on coherent audio branding. There are three core reasons why hearing should be taken more seriously in any branding situation. 1. Hearing is our first sense in time Firstly, we simply cannot turn our hearing […] Read more »

Audiodraft, The Music Supervisor At Your Service

How nice would it be if every advertising agency and production company had their own music supervisors to choose the tracks, fix the contracts and tweak the image & sound to fit together? It surely is fun to dream, but in reality the project manager is the one to figure out it all. Like there wouldn’t be enough work on the manager’s desk already? We at Audiodraft are the music supervisor at your service. We have the composers and take care of the legal side. We can even help you with the final tweaks by communicating with the composer-of-your-choice for you. With Audiodraft all you […] Read more »