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3+3 = 2018, The Year of Audio Branding

We experience the world around us with multiple senses. The brand experience is no exception. We have relied heavily on visual branding, even though sight is trumped by hearing and scent on many levels. In 2018 we are moving on from a “visual only” approach and towards an “audio first” reality in marketing and brand development. Here are 6 insights setting the mark for The Year of Audio Branding. Where are we right now? 1. Crowded visual space Brands are all about experiences and stories. These have been widely distributed through marketing and branded content in the visual space. The […] Read more »