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Melody vs. Production Finesse

In our previous blog post we talked about key things to take into consideration when creating unique audio. But there’s another obvious aspect to great music besides production – the composition itself. In a nutshell, great audio often consists of two crucial elements: a great melodic idea & high technical quality. (Not just the) Production quality It is extremely important to discover new, interesting ways and methods of production. But sometimes technically great producers forget the necessity of a memorable melody by focusing too much on exciting sounds. A solid melodic idea is paramount in making a standout piece of music. It […] Read more »

Audiodraft Case Studies: JingleTV

JingleTV Amps Up Their Game With Audiodraft Blanket License JingleTV is a creative music production company based in Turkey. The company composes and produces a wide array of music and sound designs for advertising, feature film, game and television industries. We had a Skype call with Batuhan Firat, the owner of the company. Firat has worked almost a decade in the industry and founded JingleTV about six years ago. Now, as the company has been getting more popular, the growing number of customers means JingleTV needs more composers to keep up with all their projects. While trying to find the best creative people […] Read more »

Audiodraft, The Music Supervisor At Your Service

How nice would it be if every advertising agency and production company had their own music supervisors to choose the tracks, fix the contracts and tweak the image & sound to fit together? It surely is fun to dream, but in reality the project manager is the one to figure out it all. Like there wouldn’t be enough work on the manager’s desk already? We at Audiodraft are the music supervisor at your service. We have the composers and take care of the legal side. We can even help you with the final tweaks by communicating with the composer-of-your-choice for you. With Audiodraft all you […] Read more »

3 Ways We Make Your Campaign Sound Cooler & Run Smoother

The deadline is in 48 hours, there are a hundred things on your to do list and you just realised you cannot clear the song you wanted to use. Sounds familiar?  This is the situation Audiodraft customers face all the time. Despite most agree that music has become extremely relevant to almost every industry there is, there simply isn’t enough time or resources to focus on the soundtrack. That’s why it has been in the core of our platform to be the best tool to be used in stressful, close-to-deadline, we-don’t-have-music-that-fits sitauations. Especially the knowledge on how to use music […] Read more »

AudioDraft Sourcing Goes Public

We are back with some very exciting news! AudioDraft Sourcing beta is now open with first audio design contests! Companies can now crowd source custom made audio from the AudioDraft designer community. As an audio designer, musician or producer you have a real chance of winning great prizes and gaining visibility for your work. The first audio design contests in AudioDraft are: Create a dramatic entrance theme for Phil McKinney (Speaker, Blogger, Contributing Columnist at Forbes and Vice President/CTO of Hewlett-Packard’s Personal Systems Group) Prize: $1000 Theme music for an exciting travel series Trippimittari Prize: $600 Theme music for a […] Read more »