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Hearing will soon be the new seeing in Sweden

The visual brand space is becoming increasingly crowded at the moment. Consumers are currently exposed to thousands of visual advertisements daily. As a result, brands are having a tougher time at transmitting their stories and experiences to their already overloaded audiences. As online streaming has gone mainstream, audio consumption has skyrocketed along with it. People now spend over 30 hours per week listening to music and podcasts are on the rise as well, judging by the trend in the United States. Furthermore, audio is now being consumed not only by listening, but speaking as voice search and digital assistants are […] Read more »

Sound is the Key to Our Emotional Centre

Audio marketing creates a growth in brand value and generates higher sales. As the gap between (emotional and engaging) advertising and a purchase is becoming shorter. That’s why auditive communication boosts sales figures in the highly competitive environment of today. The multi sensory media and marketing culture is taking over the plain optical. This means that brands are experienced through all the senses. People can not only see but feel, hear, smell and taste different brands. This development is happening because the senses are the opening to our deep life experiences and to our feelings. It’s very powerful yet indistinguishable by many. That’s why it’s also the right […] Read more »