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Melody vs. Production Finesse

In our previous blog post we talked about key things to take into consideration when creating unique audio. But there’s another obvious aspect to great music besides production – the composition itself. In a nutshell, great audio often consists of two crucial elements: a great melodic idea & high technical quality. (Not just the) Production quality It is extremely important to discover new, interesting ways and methods of production. But sometimes technically great producers forget the necessity of a memorable melody by focusing too much on exciting sounds. A solid melodic idea is paramount in making a standout piece of music. It […] Read more »

Shaping Your Unique Sound

Producers, songwriters and brands all need it; something unique to be recognised by. We at Audiodraft are all about helping our composers and producers to create as great audio as possible. We also want to help our customers crystallise their brand’s unique sound. In this blog post, we combine these two approaches to really dig deeper into what makes a music producer sound unique and recognisable.  Anybody can copycat something that’s already been done in a cool way – it’s a totally different game to commit to your own way of doing things, even when it might not be the industry norm (yet!). Different hiphop producers have […] Read more »

Sound Designer Spotlight: Bogdan Kamuz (zaSLON)

Last autumn zaSLON quickly amped up his game and won 5 productions and challenges in just a few months. We at Audiodraft couldn’t miss his sudden jump to success (though we know there really aren’t any shortcuts to success, but long miles behind every pro!) so we wanted to hear from zaSLON himself about his learning curve and ambitions. First, could you tell us something about your background. Where are you from? How did you start creating music? I am from a small town named Krasnohorivka in the Donetsk region of Ukraine. At the moment I live in Kharkiv. In my childhood I […] Read more »

Co-producers – What’s that, and how can I become one?

As a music producer, there’s another way to take part in productions besides creating audio: by becoming a co-producer! Being a co-producer can be useful in many ways: you get your share of the project royalties while learning about professional creative productions from a client’s perspective. As you start understanding the customer point of view by listening to other composers’ work in a more focused way, you’ll become a better music producer yourself. We emailed two of our most prominent co-producers–WheelieR and NVSound–to learn from their perspective what it means to co-produce on Audiodraft Agency Studios. The other side of […] Read more »

Audiodraft Case Studies: Pauli Kopu, Klok

Creative Director and Co-Founder Pauli Kopu from creative video agency Klok talked with us about the challenges of the creative industry and their latest Audiodraft production Future of TV. Klok is a blooming Finnish film and video production agency offering a wide array of creative, production, and strategic services. Besides ordinary video production they focus on basically anything related to moving image from distribution strategies to audience analytics. Due to the urge to know every aspect possible of their industry Klok’s team describes themselves simply as a creative video agency. Creative director and co-founder of Klok, Pauli Kopu’s calm and insightful comments […] Read more »

Audiodraft Case Studies: Lahtinen Mantere Saatchi & Saatchi

This time we start a new series of Case Studies in our Audiodraft Blog. We called Mathias Lampenius, Project Director at Lahtinen Mantere Saatchi & Saatchi, to talk about their recent TV ad “Oolannin Grilliperunat”. Talking with Mathias Lampenius, the project director of the bustling Helsinki-based advertising agency Lahtinen Mantere Saatchi & Saatchi, you get exactly the kind of a sunny, resourceful vibe you’d expect from a director in the fast-paced creative marketing industry. Explaining how he first came up with the original brief, Lampenius stressed the necessity of appropriate music and soundscapes from the beginning of a project. When […] Read more »

Sound Designer Spotlight: Jordi Longán (Enkigeorge)

It’s time to welcome a producer who’s been working hard on Audiodraft and demonstrating all of us with his undeniable talent in music production. Ladies and gentlemen, the spotlight is now on Jordi Longán aka Enkigeorge. First, could you tell us something about your background. Where are you from and how did get to doing music? I’m from Barcelona, Spain, the city where I live now. I started playing the piano at the age of 11 (now I’m 30) and at about the age of 15 I started to make my first compositions, which were very simple. After studying music for some years I began to […] Read more »

Sound Designer Spotlight: Christophe Espern

Can you tell us a little bit about your background. Where are you from and how did you end up creating music? I live in Brittany in France. I studied audiovisual production, film, design and advertising. At the same time I started to learn music on a computer by myself. I started writing songs and playing guitar, and soon I started a pop rock band in which I was the singer and songwriter. Little by little I’ve learned and started composing music for student film projects and short films. I began to realize what kind of sounds work in motion pictures. What kind […] Read more »

Agency Studio Productions For Composers & Sound Designers

To perfect our way of closing deals, we’ve made some tweaks on the Agency Studio platforms. Agency Studios are pro-accounts for our clients to access our top tier talent. We have made a few improvements on the Agency Studio productions to make sure we are providing efficient tools to pitch for the briefs we are lucky to receive from advertising agencies and production companies around the globe. In sound designers’ and composers’ perspective, here’s what’s new: 1) Delivery Time Now, Agency Studios have a clearer yet more dynamic way of posting a deadline. If the production needs more iteration after […] Read more »

Audiodraft, The Music Supervisor At Your Service

How nice would it be if every advertising agency and production company had their own music supervisors to choose the tracks, fix the contracts and tweak the image & sound to fit together? It surely is fun to dream, but in reality the project manager is the one to figure out it all. Like there wouldn’t be enough work on the manager’s desk already? We at Audiodraft are the music supervisor at your service. We have the composers and take care of the legal side. We can even help you with the final tweaks by communicating with the composer-of-your-choice for you. With Audiodraft all you […] Read more »