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Sound Economy Series: Hearing is first

    Hearing is our most primal sense, and yet it is astoundingly undervalued. Sound is rated as a key element of brand communication by 41% of consumers, but only 12% of the world’s marketing communication budgets are spent on it. This makes little sense, because consistent sound increases the impact of visual communication by up to 1207%*. Businesses and other organisations would benefit hugely by focusing on coherent audio branding. There are three core reasons why hearing should be taken more seriously in any branding situation. 1. Hearing is our first sense in time Firstly, we simply cannot turn our hearing […] Read more »

Sound Designer Spotlight: Jordi Longán (Enkigeorge)

It’s time to welcome a producer who’s been working hard on Audiodraft and demonstrating all of us with his undeniable talent in music production. Ladies and gentlemen, the spotlight is now on Jordi Longán aka Enkigeorge. First, could you tell us something about your background. Where are you from and how did get to doing music? I’m from Barcelona, Spain, the city where I live now. I started playing the piano at the age of 11 (now I’m 30) and at about the age of 15 I started to make my first compositions, which were very simple. After studying music for some years I began to […] Read more »