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Brand x Artist – 4 Ways Brands Can Benefit from Music Partnerships

Brands use music to create an emotional connection. To reach a certain demographic of consumers, companies are creating experiences that include passion. As music is the best way to evoke emotion, brands are now discovering more possibilities to leverage this creative counterpart. Nowadays authenticity is one of the most important brand asset any company can have. That’s because especially young people are becoming less engaged by traditional marketing. So investing in music and supporting creative individuals is a way for brands to achieve the duality of being both considered authentic and gain big enough attention for the needed marketing proposals. […] Read more »

Sound Designer Spotlight: Christophe Espern

Can you tell us a little bit about your background. Where are you from and how did you end up creating music? I live in Brittany in France. I studied audiovisual production, film, design and advertising. At the same time I started to learn music on a computer by myself. I started writing songs and playing guitar, and soon I started a pop rock band in which I was the singer and songwriter. Little by little I’ve learned and started composing music for student film projects and short films. I began to realize what kind of sounds work in motion pictures. What kind […] Read more »