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Shaping Your Unique Sound

Producers, songwriters and brands all need it; something unique to be recognised by. We at Audiodraft are all about helping our composers and producers to create as great audio as possible. We also want to help our customers crystallise their brand’s unique sound. In this blog post, we combine these two approaches to really dig deeper into what makes a music producer sound unique and recognisable.  Anybody can copycat something that’s already been done in a cool way – it’s a totally different game to commit to your own way of doing things, even when it might not be the industry norm (yet!). Different hiphop producers have […] Read more »

Audio Levels 101 – All You Need Is LUFS

  What the heck is dBFS, true peak, RMS, integrated loudness and LUFS? Why do I need to know these strange appellations? As a professional sound designer you will eventually stumble across technical terms referring to audio levels and loudness. A customer might tell you: “we need a track with an integrated loudness of -23 LUFS, a dynamic range of ≤15 LU and a true peak of max -1 dBTP”. Even if you’ve been producing audio for a few years you might be thinking: “huuuuuh…?”. By now you’ve probably heard about the loudness war, and we all know what it sounds […] Read more »

Sound Designer Spotlight: Bogdan Kamuz (zaSLON)

Last autumn zaSLON quickly amped up his game and won 5 productions and challenges in just a few months. We at Audiodraft couldn’t miss his sudden jump to success (though we know there really aren’t any shortcuts to success, but long miles behind every pro!) so we wanted to hear from zaSLON himself about his learning curve and ambitions. First, could you tell us something about your background. Where are you from? How did you start creating music? I am from a small town named Krasnohorivka in the Donetsk region of Ukraine. At the moment I live in Kharkiv. In my childhood I […] Read more »

Sound is the Key to Our Emotional Centre

Audio marketing creates a growth in brand value and generates higher sales. As the gap between (emotional and engaging) advertising and a purchase is becoming shorter. That’s why auditive communication boosts sales figures in the highly competitive environment of today. The multi sensory media and marketing culture is taking over the plain optical. This means that brands are experienced through all the senses. People can not only see but feel, hear, smell and taste different brands. This development is happening because the senses are the opening to our deep life experiences and to our feelings. It’s very powerful yet indistinguishable by many. That’s why it’s also the right […] Read more »

Sound Designer Spotlight: Zhivko Nikolaev (Mystix)

This time we are proud and happy to introduce one of our most prominent talents, Zhivko Nikolaev a.k.a. Mystix on our blog! He has been keeping up an incredibly consistent and professional work ethic that has taken him a long way. Now we got a chance to hear more from the man who has participated in close to ninety productions on Audiodraft so far. There’s definitely a lot to learn for everyone of us from the grittyness and artistic hunger Zhivko has. 1) First, could you tell us something about your background. Where are you from? How did you start creating music? […] Read more »

Sound Economy Series: 4 Ways Sound Affects Us

  Sound affects us in many ways, though it’s usually very unconscious. That’s why there is no point researching environmental sound or music by asking people what they think of the sounds around them. In most cases, they won’t have noticed these surrounding sounds until you ask – and when you crystallise their perception by asking they will form an instant opinion that probably has nothing to do with the way the sound was affecting them before they noticed it. So although unconscious, the effects of sound are great. Firstly, sounds have physiological effects. Sudden noises can make our brain release cortisol […] Read more »

Sound Economy Series: Hearing is first

    Hearing is our most primal sense, and yet it is astoundingly undervalued. Sound is rated as a key element of brand communication by 41% of consumers, but only 12% of the world’s marketing communication budgets are spent on it. This makes little sense, because consistent sound increases the impact of visual communication by up to 1207%*. Businesses and other organisations would benefit hugely by focusing on coherent audio branding. There are three core reasons why hearing should be taken more seriously in any branding situation. 1. Hearing is our first sense in time Firstly, we simply cannot turn our hearing […] Read more »

Audiodraft Case Studies: JingleTV

JingleTV Amps Up Their Game With Audiodraft Blanket License JingleTV is a creative music production company based in Turkey. The company composes and produces a wide array of music and sound designs for advertising, feature film, game and television industries. We had a Skype call with Batuhan Firat, the owner of the company. Firat has worked almost a decade in the industry and founded JingleTV about six years ago. Now, as the company has been getting more popular, the growing number of customers means JingleTV needs more composers to keep up with all their projects. While trying to find the best creative people […] Read more »

Sound Designer Spotlight: Jordi Longán (Enkigeorge)

It’s time to welcome a producer who’s been working hard on Audiodraft and demonstrating all of us with his undeniable talent in music production. Ladies and gentlemen, the spotlight is now on Jordi Longán aka Enkigeorge. First, could you tell us something about your background. Where are you from and how did get to doing music? I’m from Barcelona, Spain, the city where I live now. I started playing the piano at the age of 11 (now I’m 30) and at about the age of 15 I started to make my first compositions, which were very simple. After studying music for some years I began to […] Read more »

Sound Designer Spotlight: Alexey Trubin (Trual)

Hi Alexey! Thanks for your time. First, can you tell us a little bit about your background. Where are you from and how did you start creating music? I live in the city of Barnaul – Altai is the Southwest of Siberia. I will tell you honestly – I did not study at any music school. In 1998 I found a CD with music from the band Metallica, and on that disc there were notes for a guitar :). This is when I started to learn play guitar. Soon I started writing music with the guitar and computer and thinking more about creating full songs. Next, I started doing music for games and that […] Read more »