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5 steps to recording a quality podcast from your office

Welcome to the game of podcasting. This constantly growing medium provides the playing field for modern thought leadership. The ability of podcasts to authoritatively deliver information lies mostly in the quality of the production. If it sounds great, people are more likely to believe it. The priority, then, is avoiding the small but significant audio pitfalls that all recording journeys contain. There is a shortcut to your destination of quality podcasting that bypasses a stop at a professional recording studio. By paying attention to the surroundings, equipment and the final editing you can ensure a smooth transmission of information, even […] Read more »

How to audio brand your podcast

It’s no secret that podcasts are becoming a worthy adversary in the competition of today’s hottest marketing platforms. Podcasts represent a modern way of advertising as they allow brands to connect with their audience through a more relatable format. In fact, the average podcast consumer is an educated individual who expects compelling stories and conversations from behind the curtain. The challenge of podcasting, from a branding point of view, is communicating these stories through a single sensory stimulus, audio. So how can brands make the most out of it? The timeframe for delivering a brand message in podcasts is rather […] Read more »