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What Are We Hearing Now? September 2018

Did you know, that 90% of live music fans are saying brands could step in with their musical offering to enhance concert experiences? This is absolutely brilliant news for brands! It is a clear invitation for them to join the party and bring their audio content along. Even better, they now have a time and a place where people will feel the least interrupted and the most indulgent for receiving audible branded information. How many local live music events and festivals are arranged near you? That’s where the majority of the listeners say your brand should be at. More to the […] Read more »

What does an annual report sound like?

For businesses, audio presents a perfect tool for introducing a breath of fresh air into officious and, let’s face it, boring publications and events such as annual reports and meetings. What if each year companies were able to attract a significant amount of new shareholders by presenting their annual results in an entertaining, easy to access and modern format? The spectacle begins with a distant Brian Eno -style ambient track building up in the background, while the CEO describes the inspiring work their staff have done over the year and how their company culture links to their reason for existence […] Read more »

Benefits of branded voice overs

You have probably heard the voice of the trailer guy, the late Don LaFontaine. Even after his passing ten years ago, his voice remains arguably one of the most recognizable in the movie industry. In fact, whenever imagining or parodying movie trailers, his voice echoes the loudest in our minds. (Tip: this is the point to start reading this article with Mr. LaFontaine’s voice). How did it happen that one man’s voice became an epitome for such a massive concept as movie trailers? To explain here are some observations about his unique voice and career. He had a distinctive, almost […] Read more »