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What are we hearing now? November 2018

This time, our selection of audio branding and marketing articles takes a look at how to capitalize sound in marketing. We’ll even uncover the answer to the question you didn’t even know existed: What tune should you pair with your favorite cheese? A Sound Presence Boosts Brand Metrics (warc.com) Technology is allowing us limitless access to podcasts, audiobooks, music streaming, and voice assistants. Despite this, many brands continue to heavily prioritize visual communication and are failing to truly leverage the potential of sound in their branding efforts. How Music Grows Brands? (marketing-interactive.com) Music is an emotionally engaging and memorable way to […] Read more »

What are we hearing now? October 2018

Top Audio Branding and Audio Marketing articles, October 2018 As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly content space is multiplying by the minute. This months article selection covers “the why” and “the how” of getting started with your brand’s audio strategy. Why Brands Should Look To Audio Video didn’t kill the radio star! In fact, audio controlled devices and media are consumed in growing numbers like it is the golden age of radio again. It’s time every brand has its audio strategy in place for 2019 […] Read more »

What Are We Hearing Now? September 2018

Did you know, that 90% of live music fans are saying brands could step in with their musical offering to enhance concert experiences? This is absolutely brilliant news for brands! It is a clear invitation for them to join the party and bring their audio content along. Even better, they now have a time and a place where people will feel the least interrupted and the most indulgent for receiving audible branded information. How many local live music events and festivals are arranged near you? That’s where the majority of the listeners say your brand should be at. More to the […] Read more »

What Are We Hearing Now? August 2018

What Are We Hearing Now is Audiodraft’s monthly series showcasing the latest news and insights from the world of audio branding. The importance of what we hear is increasingly important for brands right now. Take a look at the potential audio can bring to your brand and join the conversation! “Technology is moving toward more audio.” The popularity burst of digital streaming technologies is pushing brands to get creative with their content. In fact, some brands have already started to harness the potential of digital audio and music. Bacardi has realized the opportunity for interacting with audiences by collaborating with […] Read more »

What Are We Hearing Now? July 2018

How are the smart speakers and audio streaming changing our internet consumption behavior? Is audio finally getting the marketing cred it deserves? It’s time to present a new edition of ‘What Are We Hearing Now’, compiling the latest news and insights from the world of audio branding for you to take a look and join the conversation. There’s a lot going on in the audio-first world, so let’s get right to it! Music to tell a story We often say, that music has the power to associate memories and powerful emotions, and now there is all the more reason to stick to that mantra. The […] Read more »

What Are We Hearing Now? June 2018

Have you got your voice search marketing tactics lined up? Do you already know why audio will conquer social media? Yes, it’s time for yet another edition of ‘What Are We Hearing Now’, bringing you the latest news and insights from the world of audio branding. It is becoming increasingly important for brands to pair the visual brand guidelines with audio ones, to create the desired emotional connections in environments where sound is the only touchpoint. The exciting thing is that those guidelines can be sometimes found in unexpected places, just take a look at the approach we took with […] Read more »

What Are We Hearing Right Now? May 2018

Top Audio Branding and Audio Marketing articles, May 2018 This year we have collected the best audio branding and audio marketing articles each month. 2018 is the year of audio branding, which can be seen in the sheer amount of articles about the topic. We found great articles on why audio branding is important now, what are the benefits and how to get started. Pandora for brands said that: “there has never been a better time to be a marketer who invests in audio.” We could not agree more.  Here are top audio branding articles and highlights from May 2018 What are we hearing […] Read more »

What are we hearing now? April 2018

Top Audio Branding and Audio Marketing articles, April 2018 Brands have their own voice in the current audio first world. These days, when a need for an audio identity is a reality, marketers have to consider its implementation and how the game of consumer trends is unfolding. Interestingly, along with the latest advancements in technology, some classic mediums such as online radio and, specifically, podcasts have returned to the game stronger than ever, thanks to digital audio streaming. Take a look at the potential that audio has to offer to enhance your brand’s impact today. What are we hearing now? […] Read more »

What are we hearing now? March 2018

Top Audio Branding and Audio Marketing articles, March 2018 2018 is the year brands start taking their sound seriously. Audio branding cannot be neglected anymore by marketers and the investment in it has been shown to be worth it. Voice assistant strategies and AI open new doors for audio marketing while the music industry is seeing new highs for the first time in a decade. What are we hearing now? It’s time for brands to capitalize on voice marketing opportunities on AI assistants With the rapid adoption of the digital assistant’s technologies, brands need to capitalize on voice marketing. 2018 […] Read more »

What are we hearing now? February 2018

Top  Audio Branding and Audio Marketing articles, February 2018 Voice is now an actuality for marketers. Studies of 2017 media consumption sing the same song worldwide, on-demand audio and voice-activated assistants are continuing their rise. More and more brands have adopted or will adopt podcasts as part of their marketing content effort and as an advertising platform. Check out our tips for brands with Three Simple Ways to Sound Brand Your Podcast.  Here are the top articles of the month which explain these topics: What are we hearing now? 1.  This Agency Thinks Advertisers Should Put Their Money Where Their Ears […] Read more »