Music is a subjective experience. A composer might approach a song with a very different vocabulary and angle than a business professional. The lack of consistent attributes and references can, more often than not, create misunderstandings between any two people, let alone a brand and a musician working together on a production. When ordering custom music, you need a pretty solid plan of what kind of music you want to get. To land you and the composer on the same page from the get-go, you’ll need to create a brief that clearly describes the type of music that you’re looking […] Read more »

Article originally published in Adweek June 28, 2018. As online video consumption keeps reaching more mind-boggling measures, visual storytelling is becoming a must in modern advertising and marketing. However, before devising your next cunning video campaign, it’s important to get hitched with a partner in crime whose significance in the delivery of the message and branding altogether is often overlooked. Music in advertising, whether it’s in the form of a chart-topping blockbuster music hit, a carefully composed theme song or mere silence, provides the spark that ignites our emotional engines. Moreover, it hands the audience a dictionary of the emotional context associated […] Read more »

We studied the genre, instrumentation and mood of each competitor in this years Eurovision song contest finals. Our infographics compare them to the TOP 3 countries (Israel, Cyprus and Austria) to bring a summary of the key musical attributes that led to success in this year’s competition. Sound type & key 42% of the music in the finals incorporated a mixture of acoustic and electronic music, while 31% sticked only to acoustic and 26% to electronic sounds. Electronic music elements are essential for the some of the music genres but acoustic elements are great for warming up the song and […] Read more »

Welcome to the game of podcasting. This constantly growing medium provides the playing field for modern thought leadership. The ability of podcasts to authoritatively deliver information lies mostly in the quality of the production. If it sounds great, people are more likely to believe it. The priority, then, is avoiding the small but significant audio pitfalls that all recording journeys contain. There is a shortcut to your destination of quality podcasting that bypasses a stop at a professional recording studio. By paying attention to the surroundings, equipment and the final editing you can ensure a smooth transmission of information, even if […] Read more »

Within the past year, we have gone through thousands of videos from brands for industry overview analysis and there seems to be a few common blunders that we encounter time and time again. Here are eight common mistakes with audio that brands make in their audio content and how to fix them. Audio Watermark still in the song – When you test out different tracks to your video in the production phase, make sure you have steps in place to ensure that the watermarked version gets deleted or the file is named in a way that it doesn’t end up […] Read more »

We are always trying to improve our process for our community. One of our goals is to invite less people to productions, so that the people who do take part have a greater chance of winning. We also want to reward the most active members of the Audiodraft community. We thought long and hard on how to solve these two problems as they have been causing some trouble on productions. Here’s the backstory. It is an all too common occurrence for us to invite a sound designer to a contest, they confirm participation and then we never hear back from […] Read more »

It’s been quite a while since we have had a major change to our platform! Well, here we are. It’s June 2017 and we are announcing our newest update. As of today it is now possible to sign up to Audiodraft as a Mastering Engineer and also as a Voice Actor. These two new roles have been created to address the growing need for both skill sets to support our producers and our customers needs for Voice Actors. “Hey but wait!? Haven’t I already signed up as a voice over artist?” To answer that question in short. Yes. But here […] Read more »

Do you feel like you are not selling enough music on Audiodraft or perhaps you are not getting as many invites to private project as you once were? If so, read on to find a potential reason for this drop in work. Audiodraft uses a system of tags to organise our instant tracks library and sort our talent into their areas of speciality. Tags come in four flavours; Genre, mood, instruments and sounds like. When you upload a track to Audiodraft, these tags are stored in our database. When a client approaches with a new brief, we use these tags […] Read more »

Audiodraft is excited to announce its newest exclusive forum for community members only. We always listen to what our users tell us, and one request which kept coming up was the need for a place to communicate and discuss important topics for you, the professionals, music producers and voice over artists of the Audiodraft community. As a stop gap measure we created this Facebook Page. But now we have something better! We would like to introduce you to /r/Audiodraft. A subreddit dedicated to the Audiodraft community. To join the discussion and have your say in Audiodrafts community direction and policy […] Read more »

In our previous blog post we talked about key things to take into consideration when creating unique audio. But there’s another obvious aspect to great music besides production – the composition itself. In a nutshell, great audio often consists of two crucial elements: a great melodic idea & high technical quality. (Not just the) Production quality It is extremely important to discover new, interesting ways and methods of production. But sometimes technically great producers forget the necessity of a memorable melody by focusing too much on exciting sounds. A solid melodic idea is paramount in making a standout piece of music. It […] Read more »