Marimekko music is progressive and contemporary. It should
foster a positive and upbeat atmosphere. Subtle melodies with
dynamic builds work well to add interest and be expressive and emotionally charged in sound.
Track should have colorful, warm and personal atmosphere. Overal feeling should be relaxed.
Live instrumentation works well, and especially people playing together. Avoid overly producing the music track and overly synthetic instrumentation while still maintaining a professional sound.
Video length will be max 3 minutes.