Audiodraft Blog

The importance of sound in business - presented to you.

We want to bring you the knowledge on how audio can benefit brand development and marketing communications. Our blog brings you regular insights, discoveries and case studies from the world of audio branding. Have a read and join the conversation!

Posts for
What Are We Hearing Now? September 2018

Did you know, that 90% of live music fans are saying brands could step in with their musical offering to enhance concert experiences? This is absolutely brilliant news for brands! It […]

What Are We Hearing Now? August 2018

What Are We Hearing Now is Audiodraft’s monthly series showcasing the latest news and insights from the world of audio branding. The importance of what we hear is increasingly important […]

Experiment with Kyrö Distillery Company – Changing the perception of taste through sound

 Kyrö Distillery company is a Finnish all-rye distillery founded in 2014 and they have won numerous international awards with their rye gins Kyrö Napue and Kyrö Koskue (incl. World’s […]

How to Create A Music Brief For Your Production

Music is a subjective experience. A composer might approach a song with a very different vocabulary and angle than a business professional. The lack of consistent attributes and references can, […]

What Are We Hearing Now? July 2018

How are the smart speakers and audio streaming changing our internet consumption behavior? Is audio finally getting the marketing cred it deserves? It’s time to present a new edition of ‘What Are […]

5 Tips for Integrating Audio Into a Marketing Strategy

Article originally published in Adweek on July 5, 2018. As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly […]

How Music Can Foster an Emotional Connection Between Brands and Audiences

Article originally published in Adweek June 28, 2018. As online video consumption keeps reaching more mind-boggling measures, visual storytelling is becoming a must in modern advertising and marketing. However, before devising your […]

What Are We Hearing Now? June 2018

Have you got your voice search marketing tactics lined up? Do you already know why audio will conquer social media? Yes, it’s time for yet another edition of ‘What Are […]

8 ways how YouTube’s most popular ads use music to their advantage

Even though our perception of the words “advertisement” typically manifests as a visual form, what we see is only half of the overall impact. The invisible, plays a significant role […]

Building the Outotec audio brand – How do the colors of the Earth translate into music?

 Audio branding often deals with turning abstract concepts like company values, brand attributes and aspirations into sounds. However, there are occasions when concrete cues, such as visual brand features, […]

What Are We Hearing Right Now? May 2018

Top Audio Branding and Audio Marketing articles, May 2018 This year we have collected the best audio branding and audio marketing articles each month. 2018 is the year of audio branding, which can […]

Eurovision 2018 finals musically speaking

We studied the genre, instrumentation and mood of each competitor in this years Eurovision song contest finals. Our infographics compare them to the TOP 3 countries (Israel, Cyprus and Austria) […]