Audiodraft Blog

The importance of sound in business - presented to you.

We want to bring you the knowledge on how audio can benefit brand development and marketing communications. Our blog brings you regular insights, discoveries and case studies from the world of audio branding. Have a read and join the conversation!

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What are we hearing now? May 2019

As we marketers know, the competition for people’s attention is a tough game. We at Audiodraft believe in the power of audio in this. It has the capability to enhance brand […]

How Retailers Can Connect With Consumers Using a Dynamite On-Brand Audio Strategy

This article was originally published in Adweek. So far, studies have shown varying results on the effect of in-store music on customers. Whatever the outcome might be between positive and negative […]

What are we hearing now? April 2019

Top 5 Audio Branding and Audio Marketing articles, April 2019 Many things are happening around music and voice right now. The interest in audio branding and audio marketing is surging […]

What are we hearing now? Audio Branding

Last month it felt like audio branding was on everyone’s lips. Gary Vaynerchuck’s article was shared by every other marketer and Voices.com had a great article published in AdAge. This time, our […]

5 Predictions For The Future Of Audio Marketing

This article originally ran on CMO.com. In 2018, many companies started to explore the business potential of sound through audio branding. An increasing number of brands ventured into new territories, […]

What are we hearing now? Voice-overs

Voice-over plays an integral role in your productions and voice-first mediums are becoming more and more fruitful grounds for us advertisers. So we thought this month would be a good […]

Analyzing the Sounds of Super Bowl Spots and Which Brands Won on the Audio Front

This article was originally published in Adweek. The Super Bowl is one of the very few times in the calendar year when marketers are guaranteed to have consumers’ attention. Not […]

What are we hearing now? January

It’s again time for our monthly selection of top audio branding and marketing articles of the month. For January’s ‘What are we hearing now’ we picked a few top articles […]

What are we hearing now? November 2018

This time, our selection of audio branding and marketing articles takes a look at how to capitalize sound in marketing. We’ll even uncover the answer to the question you didn’t […]

4 ways to empower your brand videos with music

To create an emotional impact, brands need to establish a link between the visible brand persona and the call to action through music. Since videos now make up over half […]

4 Steps for Developing an Audio Strategy That Captures Consumer Interest

Article originally published in Adweek on October 8th, 2018. Popularity on mobile has pushed for improved quality So far in terms of mobile content, the quality, diversity and engagement have […]

What are we hearing now? October 2018

Top Audio Branding and Audio Marketing articles, October 2018 As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly […]