AudioDraft
Newsletter
What Are We Hearing Now? June 2018

Have you got your voice search marketing tactics lined up? Do you already know why audio will conquer social media? Yes, it’s time for yet another edition of ‘What Are […]

8 ways how YouTube’s most popular ads use music to their advantage

Even though our perception of the words “advertisement” typically manifests as a visual form, what we see is only half of the overall impact. The invisible, plays a significant role […]

Audio Branding Case Study: Outotec

Audio branding often deals with turning abstract concepts like company values, brand attributes and aspirations into sounds. However, there are occasions when concrete cues, such as visual brand features, provide […]

What Are We Hearing Right Now? May 2018

Top Audio Branding and Audio Marketing articles, May 2018 This year we have collected the best audio branding and audio marketing articles each month. 2018 is the year of audio branding, which can […]

Eurovision 2018 finals musically speaking

We studied the genre, instrumentation and mood of each competitor in this years Eurovision song contest finals. Our infographics compare them to the TOP 3 countries (Israel, Cyprus and Austria) […]

What does an annual report sound like?

For businesses, audio presents a perfect tool for introducing a breath of fresh air into officious and, let’s face it, boring publications and events such as annual reports and meetings. […]

5 steps to recording a quality podcast from your office

Welcome to the game of podcasting. This constantly growing medium provides the playing field for modern thought leadership. The ability of podcasts to authoritatively deliver information lies mostly in the […]

What are we hearing now? April 2018

Top Audio Branding and Audio Marketing articles, April 2018 Brands have their own voice in the current audio first world. These days, when a need for an audio identity is […]

How to audio brand your podcast

It’s no secret that podcasts are becoming a worthy adversary in the competition of today’s hottest marketing platforms. Podcasts represent a modern way of advertising as they allow brands to […]

Benefits of branded voice overs

You have probably heard the voice of the trailer guy, the late Don LaFontaine. Even after his passing ten years ago, his voice remains arguably one of the most recognizable […]

What are we hearing now? March 2018

Top Audio Branding and Audio Marketing articles, March 2018 2018 is the year brands start taking their sound seriously. Audio branding cannot be neglected anymore by marketers and the investment […]

Hearing will soon be the new seeing in Sweden

The visual brand space is becoming increasingly crowded at the moment. Consumers are currently exposed to thousands of visual advertisements daily. As a result, brands are having a tougher time […]