Audiodraft Blog

The importance of sound in business - presented to you.

We want to bring you the knowledge on how audio can benefit brand development and marketing communications. Our blog brings you regular insights, discoveries and case studies from the world of audio branding. Have a read and join the conversation!

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What are we hearing now? Voice-overs

Voice-over plays an integral role in your productions and voice-first mediums are becoming more and more fruitful grounds for us advertisers. So we thought this month would be a good […]

Analyzing the Sounds of Super Bowl Spots and Which Brands Won on the Audio Front

This article was originally published in Adweek. The Super Bowl is one of the very few times in the calendar year when marketers are guaranteed to have consumers’ attention. Not […]

What are we hearing now? January

It’s again time for our monthly selection of top audio branding and marketing articles of the month. For January’s ‘What are we hearing now’ we picked a few top articles […]

What are we hearing now? November 2018

This time, our selection of audio branding and marketing articles takes a look at how to capitalize sound in marketing. We’ll even uncover the answer to the question you didn’t […]

4 ways to empower your brand videos with music

To create an emotional impact, brands need to establish a link between the visible brand persona and the call to action through music. Since videos now make up over half […]

4 Steps for Developing an Audio Strategy That Captures Consumer Interest

Article originally published in Adweek on October 8th, 2018. Popularity on mobile has pushed for improved quality So far in terms of mobile content, the quality, diversity and engagement have […]

What are we hearing now? October 2018

Top Audio Branding and Audio Marketing articles, October 2018 As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly […]

What Are We Hearing Now? September 2018

Did you know, that 90% of live music fans are saying brands could step in with their musical offering to enhance concert experiences? This is absolutely brilliant news for brands! It […]

What Are We Hearing Now? August 2018

What Are We Hearing Now is Audiodraft’s monthly series showcasing the latest news and insights from the world of audio branding. The importance of what we hear is increasingly important […]

Experiment with Kyrö Distillery Company – Changing the perception of taste through sound

 Kyrö Distillery company is a Finnish all-rye distillery founded in 2014 and they have won numerous international awards with their rye gins Kyrö Napue and Kyrö Koskue (incl. World’s […]

How to Create A Music Brief For Your Production

Music is a subjective experience. A composer might approach a song with a very different vocabulary and angle than a business professional. The lack of consistent attributes and references can, […]

What Are We Hearing Now? July 2018

How are the smart speakers and audio streaming changing our internet consumption behavior? Is audio finally getting the marketing cred it deserves? It’s time to present a new edition of ‘What Are […]