Audiodraft Blog

The importance of sound in business - presented to you.

We want to bring you the knowledge on how audio can benefit brand development and marketing communications. Our blog brings you regular insights, discoveries and case studies from the world of audio branding. Have a read and join the conversation!

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Audio Branding to the Rescue for Cause Marketing

This article was originally published in Brandingmag on October 3rd, 2019. A recent study from DoSomething Strategic states that brands are missing the mark on how to get cause marketing right for […]

What Are We Hearing Now? October 2019

Audio on marketers’ lips at Advertising Week New York This advice comes from Mastercard’s Chief Marketing & Communications Officer Raja Rajamannar. Ever since launching its new audio brand earlier this […]

Audio Do’s and Don’ts Learned From This Year’s Cannes Lions

This article was originally published in Adweek. As media all over the world breaks down the aftermath of Cannes, conversations seem to revolve around one word specifically: purpose. From the audio […]

3 Steps for Creating a Successful Branded Podcast

This article was originally published in Adweek. Podcasts have taken the pole position for the new wave of digital advertising. Their consumption has been on a steady upward trend, which is expected to […]

What Are We Hearing Now? June 2019

“Sound can express the brand belief and values in an emotionally direct way. Sound speaks to our deepest emotional instincts and bypasses our rational brain.” These wise words are from […]

What are we hearing now? May 2019

As we marketers know, the competition for people’s attention is a tough game. We at Audiodraft believe in the power of audio in this. It has the capability to enhance brand […]

How Retailers Can Connect With Consumers Using a Dynamite On-Brand Audio Strategy

This article was originally published in Adweek. So far, studies have shown varying results on the effect of in-store music on customers. Whatever the outcome might be between positive and negative […]

What are we hearing now? April 2019

Top 5 Audio Branding and Audio Marketing articles, April 2019 Many things are happening around music and voice right now. The interest in audio branding and audio marketing is surging […]

What are we hearing now? Audio Branding

Last month it felt like audio branding was on everyone’s lips. Gary Vaynerchuck’s article was shared by every other marketer and Voices.com had a great article published in AdAge. This time, our […]

5 Predictions For The Future Of Audio Marketing

This article originally ran on CMO.com. In 2018, many companies started to explore the business potential of sound through audio branding. An increasing number of brands ventured into new territories, […]

What are we hearing now? Voice-overs

Voice-over plays an integral role in your productions and voice-first mediums are becoming more and more fruitful grounds for us advertisers. So we thought this month would be a good […]

Analyzing the Sounds of Super Bowl Spots and Which Brands Won on the Audio Front

This article was originally published in Adweek. The Super Bowl is one of the very few times in the calendar year when marketers are guaranteed to have consumers’ attention. Not […]