AudioDraft
Newsletter
How to audio brand your podcast

It’s no secret that podcasts are becoming a worthy adversary in the competition of today’s hottest marketing platforms. Podcasts represent a modern way of advertising as they allow brands to […]

Benefits of branded voice overs

You have probably heard the voice of the trailer guy, the late Don LaFontaine. Even after his passing ten years ago, his voice remains arguably one of the most recognizable […]

What are we hearing now? March 2018

Top Audio Branding and Audio Marketing articles, March 2018 2018 is the year brands start taking their sound seriously. Audio branding cannot be neglected anymore by marketers and the investment […]

What are we hearing now? March 2018
Hearing will soon be the new seeing in Sweden

The visual brand space is becoming increasingly crowded at the moment. Consumers are currently exposed to thousands of visual advertisements daily. As a result, brands are having a tougher time […]

Audio branding in the mobile age

Off the screen and beyond Smartphones are our pocket-sized traveling companions pretty much wherever we go. While branding and advertising through phone has traditionally been based on controlling and reacting […]

What are we hearing now? February 2018

Top  Audio Branding and Audio Marketing articles, February 2018 Voice is now an actuality for marketers. Studies of 2017 media consumption sing the same song worldwide, on-demand audio and voice-activated […]

What are we hearing now? February 2018
Audio Branding – The Sound of the Super Bowl

The Sound of the Super Bowl Ads Super-Bowl was a spectacular win for the Eagles. They were not the only winners. Amazon’s Alexa gained a staggering amount of publicity with […]

What are we hearing now? January 2018

Top 5 Audio Branding and Audio Marketing articles, January 2018 Many things are happening around Audio and Voice right now. Audio branding or audio marketing is already showing a tremendous […]

What are we hearing now? January 2018
Improve your video production quality with these sound and music tips.

Within the past year, we have gone through thousands of videos from brands for industry overview analysis and there seem to be a few common blunders that we encounter time […]

Improve your video production quality with these sound and music tips.
3+3 = 2018, The Year of Audio Branding

We experience the world around us with multiple senses. The brand experience is no exception. We have relied heavily on visual branding, even though sight is trumped by hearing and […]

Sound Designer Status Changes

We are always trying to improve our process for our community. One of our goals is to invite less people to productions, so that the people who do take part […]

Sound Designer Status Changes
Bridging The Gap Between Visual Brand and Audio Brand

Did you know that 86% of advertisers have visual branding guidelines but only 17% have audio branding guidelines (Radiocentre, 2015)? Whether you plan for it or not, your brand generates […]

Bridging The Gap Between Visual Brand and Audio Brand