Hawaiian Punch is a household name in beverage. We've been asked to create an audio track that will communicate the fun side of the brand to children between 10-13.
By definition, our target market loves games (Minecraft, Super Smash Brothers) , and they watch a lot of adventure TV Shows and Cartoons (Naruto). So we've developed a campaign for our local market - Jamaica -to reach the 250 thousand children that fall within that age group.
The theme of the campaign is 'Open a World of Fun'. We want to take children into that world using fun, memorable music that will work together with an digital game activation.
Should contain enough variety to be adaptable to various lengths (30, 60, 90, 3 minutes), and possibly transferable to TV.