Aivobics (Aivobic in Finnish) is a new innovative brain training system developed in Finland. It uses rhythmic music, similar to what is used in the background of aerobics, as participants do intense exercises in their minds to the beat of the music - typically in a group at a fitness center.
The length of the audio logo should be approximately 3-7 seconds. It should be activating, upbeat and instrumental. It can combine both synthetic and natural sounds.
The logo should be unique, clearly recognizable and memorable. It is important that it represents the Aivobics brand in audio form.
Preferably, it should contain a clearly discernable sequence of notes, so that it can be registered as a soundmark.