Viking Line is building a ferry that is something groundbreaking, unprecedented and completely new. This ferry, M/S Viking Grace, needs a signature tune to sum up all these wonderful features.
This tune will be played in advertisements and it will be played on board when people enter the ship. It will be used as part of announcements on board, and when the ship arrives at or leaves the dock. Basically the tune needs to be suitable for different kind of use, also internationally.
And of course the signature tune should sound like M/S Viking Grace. What we think the new ferry will be like can be described with following words: stylish, laid-back, cool, beautiful, funny, seductive, chill, modern, gripping, possibly a little provocative, adventurous, brave, trendy and spellbinding.
What we’re looking for is something as catchy or brandwise descriptive as the signature tunes of Sol Meliá, Turkish Airlines, Incredible India, or Ballantines (Innuendo).
Also keep in mind that M/S Viking Grace will be part of the Viking Line fleet and should reflect the same values the whole brand carries. Those are for example safe, traditional, steady, enjoyable, humorous, easy-going, cheery and friendly.
But the main point is to come up with a signature tune that will be known as M/S Viking Grace theme from now on. Once you hear that you will always see the image of a groundbreaking ship in your mind.
The submitted entries should have a few second distinctive melody part that we can use as a sound logo, and a longer theme music part that we can use on advertisements and on the cruise.
The length of the theme music should be anything from 20 seconds to 1 minute.
Viking Line management will select the winner from six finalists. Three of the finalists are selected by Viking Line board (three creative agencies, cruise manager, communications manager, and project manager). The other three will be the three most liked entries from the contest. So be active and share your work!
The submission phase is open from 18th of September to 2nd of October.
The finalists will be selected on 8th of October.
The winner will be announced on 12th of October.