Marimekko music is progressive and contemporary. It should foster a positive and upbeat atmosphere. Subtle melodies with
dynamic builds work well to add interest and be expressive and emotionally charged in sound.
Live instrumentation works well, and especially people playing together. Avoid overly producing the music track and overly synthetic instrumentation while still maintaining a professional sound.
The music should loop, or if it has an intro and outro the middle should be loopable.