Nokia is launching a global crowdsourcing campaign to find a fresh version of the classic Nokia Tune. The winning tune will be placed next to the standard Nokia Tune in a selection of the company 2012 product portfolio.
Nokia Tune is one of world's most recognized audio brand assets and is estimated to be heard over one billion times a day. Nokia is launching a global crowdsourcing campaign to find a fresh version of the Nokia Tune. This is the first time Nokia is inviting people to work with the iconic tune with the winning tune to be placed next to the standard Nokia Tune in a selection of the company’s 2012 product portfolio. In this unique crowdsourcing competition Nokia challenges you to create your own Nokia Tune using elements of the popular original.
Tunes entered must be a maximum of 30 seconds.
How to enter:
The competition opens on 5th September 2011, after which entrants have 4 weeks to enter their compositions.
In the reference files you can find the Nokia Tune Remix Kit containing all the past versions of Nokia Tune, however, this is not simply a remix competition. You are welcome to create a truly new and unique version. Boy choirs, ukuleles, trash cans, opera singers, steel drums, finger pianos, dusty synthesizers... anything and everything can be used to create an interesting version of the Nokia Tune.
Ten finalists will be selected on 5th October 2011. Five finalists will be selected by public votes ("Likes") and five finalists will be selected by a Nokia and AudioDraft professional jury. The winning tune will be selected by the jury featuring some of the most respected names in the audio branding industry. An overall winner and five runner-ups will be selected on 7th October 2011.
Nokia is looking for a tune that is fresh, expressive, original, and creative yet distinctively a Nokia Tune. In the spirit of “Connecting People” - all collaborations are encouraged.
The five runner-ups will be awarded a prize of $1,000 US dollars with their work available for download in Ovi Store. The winner will be awarded a prize of $10,000 US dollars and will be featured in Nokia's Brand Book. The winner’s work will be included in over 100 million Nokia devices and also be available as a free download in Ovi Store.
This is a unique opportunity to be part of audio branding history and we are excited to hear the results!