The importance of sound in business - presented to you.
We want to bring you the knowledge on how audio can benefit brand development and marketing communications. Our blog brings you regular insights, discoveries and case studies from the world of audio branding. Have a read and join the conversation!
What Are We Hearing Now is Audiodraft’s monthly series showcasing the latest news and insights from the world of audio branding. The importance of what we hear is increasingly important […]
Kyrö Distillery company is a Finnish all-rye distillery founded in 2014 and they have won numerous international awards with their rye gins Kyrö Napue and Kyrö Koskue (incl. World’s […]
Music is a subjective experience. A composer might approach a song with a very different vocabulary and angle than a business professional. The lack of consistent attributes and references can, […]
How are the smart speakers and audio streaming changing our internet consumption behavior? Is audio finally getting the marketing cred it deserves? It’s time to present a new edition of ‘What Are […]
Article originally published in Adweek on July 5, 2018. As music streaming, podcasts, audiobooks, smart speakers, connected cars and voice assistants have caught the public’s attention, the amount of audio-friendly […]
Article originally published in Adweek June 28, 2018. As online video consumption keeps reaching more mind-boggling measures, visual storytelling is becoming a must in modern advertising and marketing. However, before devising your […]
Have you got your voice search marketing tactics lined up? Do you already know why audio will conquer social media? Yes, it’s time for yet another edition of ‘What Are […]
Even though our perception of the words “advertisement” typically manifests as a visual form, what we see is only half of the overall impact. The invisible, plays a significant role […]
Audio branding often deals with turning abstract concepts like company values, brand attributes, and aspirations into sounds. However, there are occasions when concrete cues, such as visual brand features, provide […]
This year we have collected the best audio branding and audio marketing articles each month. 2018 is the year of audio branding, which can be seen in the sheer amount of articles about […]
We studied the genre, instrumentation and mood of each competitor in this years Eurovision song contest finals. Our infographics compare them to the TOP 3 countries (Israel, Cyprus and Austria) […]
For businesses, audio presents a perfect tool for introducing a breath of fresh air into officious and, let’s face it, boring publications and events such as annual reports and meetings. […]